WarmUp Nutrition founder James Testa (left) and Bodybuilder/Influencer Goodybeats (right) at Ketocon in Austin, Texas.

Hey, thanks for stopping by today! I'm super excited to share my company story with you. It won't be too long, I promise. So here it is! (drum roll please)

During my recovery from a motorcycle accident here in Boston MA, I really struggled to to get back in shape. I was always the "skinny kid" and knew I had a long road ahead of me. I needed any extra boost or help I could get, but was always so against artificial products. Health is just as important to me as fitness. I started to realize that there was a serious void in the nutrition industry and simply became FED UP.

Too many companies were selling the cheapest quality product, for the most amount of profit and I wanted to change it! There is so much more to this business than that (I am sure you can agree).

I simply couldn't get the energy and nutrition I needed on the go without resorting to artificial energy drinks, pre workouts, or bland protein shakes with artificial fillers and low quality ingredients. All I wanted were the necessities. So it dawned on me: I can create the product I am looking for myself! That's when I decided to develop a high protein coffee! We all love our coffee and protein (am I right?!). Plus, I could do it my way. Source the absolute best ingredients available and leave out all the artificial junk, making it as high quality as possible!

After taking a college course on crowdfunding, I decided to launch a Kickstarter campaign to raise some money (I was a broke college kid who couldn't start a business without it haha). I went door to door, blasted it out on social media, and the campaign exceeded it's goal (over $8,000) within the first two weeks! With the money raised, I was able to start WarmUp Nutrition and bring our high protein coffee to life!

It has been an amazing journey growing our community and getting to connect with all of you! We truly are more than just a product, we are a family (you'll come to realize that) and that has been my vision for this company since day one. 

I want you to be part of the family too! So, if you ever need anything or there is anything I can do for you, please do not hesitate to reach out and welcome!

- Sincerely

James

CEO