James Testa - Founder and CEO
In the summer of 2015 I, James Testa, was severely injured in a hit and run motorcycle accident. My injuries ranged from broken bones, road rash, a concussion, and more. I had a long recovery process ahead of me before I was able to get back to 100%. This experience ultimately led me to become more conscious and aware of proper nutrition and sparked my passion for fitness.
However, recovery wasn't so easy. I was in college, working full time, and was making sure to get my workouts in every day. I faced the same struggle of so many people trying to get in shape: eating healthy with a busy and on the go lifestyle.
I couldn't find easy and healthy ways to get enough protein and energy while on the go without resorting to artificial energy drinks or bland protein shakes. Recognizing this gap in the industry, I came up with the idea to develop an all-natural protein coffee.
A few months later, I launched a Kickstarter (see video below) campaign to raise the funds for the first production run and the rest is history! This is the story of how WarmUp came to life!
James Testa is raising funds for WarmUp: A High-Protein Coffee on Kickstarter! WarmUp is an all-natural, gluten-free, and high-protein coffee that can be served hot or iced!